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The traditional 23 details also changed to 98 words, to highlight the identity of the 98 Championship package. in Nike China bounced after the official website has determined the release date will be on the morning of July 6th 9:00 officially added, priced at $3999 RMB,. number: 897563-900 release date: July 6th price: $3999 RMB& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Li Yuan September 30, 2014, Pick ended the NBA China seven years of "marriage" relationship, NBA China selects Anta at the beginning of a strategic partnership. The Olympic will start marketing "star strategy", signing star players more and more top events, to create "star player + Star Race + star product" and "Star Strategy." In the Olympic Sports CEO Xu Zhihua opinion, the mobile Internet era, the star of the effect on a global scale are being hugely magnified, from international and professional strategic considerations Olympic sports marketing, Olympic will choose before the new season starts in the NBA, signing At least one NBA All-Star or the US Dream Team players, invest 200 million yuan for future product development and design, to maximize the play star effect. force the international market the first half of 2014, China's sporting goods market began to pick up, the major sports brand's sales and profits are showing a growing trend, Peak sales are a lot of bright spots, according to Olympic released the first half of 2014 showed a profit : Peak s cheap foamposites ales in the overseas market reached 290 million yuan, accounting for 22.6% of revenue, international revenue grew 68% over last year, has already established sales channels in 80 countries and territories worldwide. Even so, the Olympic sports in China's domestic sporting goods market, still ranked outside the top three. Hua Xu told the "China Business News" & gt; blog, microblogging) "reporter, Pick of international road does not go easily, had their own products with Pick participate Las Vegas Shoes, sold only $ 18 The Olympic sports shoes but did not bring back an order. "In the eyes of foreign channels, no brand of Chinese goods, they can only be called 'Made in China' on overseas. Xu Zhihua expressed. However, the overseas market is not monolithic. Through the overseas market research, Peak found consumers are in fact overseas sports brands for brand awareness is not so high as to domestic consumers, that foreign consumers and do not care about the brand, they pay more attention to sneakers cost; however, with overseas consumers is different, overseas dealers are more valued brand, product sales did not choose their brand awareness. This is the price of Olympic sports shoes Nike overseas can be sold for 70%, while in the country, only half the reason. Pick entered the Philippine market to achieve Olympic success stories make great gains. Pick initially enter the Philippine market, it has not hit into mainstream channels, while 2013 Asian Basketball Championship held in the P air jordan 11 space jam for sale hilippines as its opportunity to cut into the market, when many Asian countries wearing apparel Olympic basketball team appeared in the game, the tournament broadcast, greatly enhance the Olympic brand exposure in the Philippines after the Philippine Olympic soon entered the mainstream sales channels. In the just-concluded Olympic FIBA ??Basketball World Cup in Spain also tasted the sweetness of China as the sole partner of this event, wearing the jersey of Serbia Olympic team into the finals, in over 100 countries worldwide through television broadcast, Pick's image appeared on billboards, referees and volunteers clothing. Due to strong marketing basketball World Cup, Olympic dealers in Spain opened two flagship stores, and to achieve the average daily increase of 100% of the performance. Peak also announced WTA contract again, Peak will appear in the star-studded WTA Finals. In Xu Zhihua opinion, sponsored high-level international sports events, is an efficient way of sports marketing, events broadcast by the brand's exposure may be short-term for a larger increase, but the fans will be very concerned about their own favorite sports stars wearing the clothing brand. signing more top players Xu Zhihua think the NBA China has completed a seven-year cooperation objective that is to develop the domestic market, for the Olympic, the next consideration is how to further enhance the international influence of the Olympic and technological sense, therefore, the future Olympic will ch jordan retro 14 white/fuchsia blast/black oose more The NBA's top players together in collaboration with FIBA, and the delegation of the Olympic Games and the world together to provide sports equipment for them. Olympic sports marketing can be divided into two phases: the first phase, the major search Pick global resources, taking into account China, with the Chinese market to support the budget in overseas markets, in the overseas market is actually no marketing budget; But in the second stage, we must fully consider the global influence, globalization sports endorsement of resources, for example, will choose the high cost of team sponsorships, with the local dealer, expand the local market. "Olympic sports marketing ideas previously dualistic thinking, China and the global market is fragmented, budget separate, spread apart, however, it is the future of the Olympic global integration of thinking, regardless of China and overseas stars selection and team sponsorship, are on the global market considerations, global integration. "Xu Zhihua representation. Market research shows: the younger generation of Chinese consumers are more concerned about the star's performance on the pitch, and the players wearing the equipment has a special love. "They are stars Parker, Shane memories, and directly led to the sale of star series of products, which is why we propose marketing 'Star Strategy' reasons for change." Olympic Brand Management Center for Liu said. It is reported that during the Parker, Shane Battier and other Chinese Olympic stars line, Olympic star product generation and Shane Parker eight generations of strong sales of basketball shoes, basketball shoes, led the sales of Olympic products grew by 20%. "In the future, we will work with the NBA on a global scale for closer cooperation, including star endorsements, sponsorships and adolescent development team, it is expected, before the new season starts, the least sign an NBA All-Star players, Peak will Go to 'Star Times'. " In the sports marketing experts, key opinion Zhang Tao, general manager for sports brands, sports sponsorship is the core marketing tool, whether it is star endorsement, sponsorship or team, must choose the top resources , like the same umbrella, the higher the greater the support, the greater the coverage, so that the principles of sports sponsorship is to be: lofty. OTC Comments: Principal Consultant Andrzej Anjie Zhi Yang, founder of consultancy "star strategy" is not only in the sporting goods market, the apparel industry is a very effective marketing strategy. "Star strategy" must be completed successfully matching relationship several key factors. 1. Star image matches the brand image. 2. Star products, sales channels matching; star product to appear in the channel consumers can easily buy real profit maximization. 3. Stars and star matching products and promotional activities; Pick "high station," the campaign is a very successful examples. Large enough to influence the coverage of the star effect to the maximum. Whether NBA All-Star player or FIBA, WTA cooperation are key star strong marketing. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - the consumer market Recently, Ms. Kim bridge a mall to buy a pair of Adidas shoes for their children, I did not expect after less than two months time, this dual-brand sports shoes some quality problems. Ms. King said she was in the April 12 purchase of this pair of sneakers, but on June 6, she found one of them inside of the shoe appeared white plastic stripes off phenomenon. Miss Jin believes that Adidas belong to the world famous, shoes supposedly their home in such a situation should not be unglued, she suspected, in their own mall to buy this pair of sneakers is fake and shoddy products, and require shopping malls, "a compensable back One". for suspicion, mall staff Ms. King's offers a range of Adidas products of declarations, the commitment to her shoes is absolutely genuine, and she bought a pair of shoes to be repaired. But because the declaration did not explicitly purchase batch and article, for which Ms. King is still on the authenticity and quality of the shoes have great doubts. at the mall and on how the issue of compensation dispute over the circumstances, Ms. King will be the case to the local consumer protection department. After the Consumer Protection Commission staff coordination, the two sides reached a consensus agreement: the mall will be sent to the factory for repair shoes unglued, and promised in the same month the shoe repaired. Meanwhile, the consumer receives the maintenance of good shoes within three months from the date of, in normal use, such as the same problem in the same place, then paid 50% of the mall needs money to buy shoes, and buy gold for ladies shoes free maintenance. In addition, the two sides agreed the whole shoe warranty period is 120 days (except for maintenance time). (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partner: Apparel IT & nbsp;)Sina micro-blog company introduces cooperation brand and contact us copyright declaration Beijing City Seth Times Media Culture Co. Ltd Copyright? 2017 SIZE media, All Right Reserved. Beijing ICP ready for No. 13028176 NBA regular season sneakers report 1..29 2014-02-24 21:04:31 has 7 games in NBA today, 103-87 pistons, 97-90 spurs, 100-89 pelicans, 114-88 Celtics, 88-85 wizards, 104-92 Grizzlies, 98-81 blazers, Pacers, Lakers, Nicks. Toni - Parke: PEAK Tony Parker 1 Dwight Howard up foot: adidas D Howard 4 Chandler Parsons: Nike Hyperdunk 2013 Duhem Walters: Nike Kobe 6 "Prelude" Anthony Bennet: Nike Zoom Hyperrev Eyre Farouk · Aminu: Nike Air Veer Kenyon - Martin: Nike Zoom Soldier 7 Nick Yang: Air Jordan 13 Jordi Meeks: Nike Zoom Crusader Kenyeer - Air Jordan 28 SE Marshall: